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Search results for “Google Ads”
Consumers think Google knows them better than travel brands
06/24/2016
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2:50:19 PM
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Data specialist Boxever carried out research on 500 consumers revealing that almost three-quarters think Google knows their habits, preferences and interests well.
Google denies ambitions to become an OTA
05/13/2016
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2:16:10 PM
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A Google vice president has denied the search engine has ambitions to be an OTA but admitted it could be more transparent in its workings.
Google is planning on launching a travel assistant App
04/26/2016
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4:10:03 PM
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Google will be rolling out a beta of “a new travel assistant app” this week and that it will be certain members of its Local Guides program who will be among the first to get a “sneak peak” and Level 2+ Local Guides will have a chance to have a try.
Looking beyond just planes, more Americans try multi-modal travel search
06/08/2016
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12:03:14 PM
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Lately there’s been a global uptick in companies offering multi-modal search, meaning, multiple-transport options, such as car rentals, trains, coach buses, ferries, and even car-sharing.
AI may book your next trip
06/02/2016
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1:55:33 PM
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Pana has launched an app which employs artificial intelligence to aid customers. The Pana app lets users chat, in conversational language, about booking travel and helps if they encounter a delay or cancellation.
Facebook overhauls Dynamic Ads, just for travel marketers
05/12/2016
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11:02:46 AM
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Facebook is this week relaunching the existing Dynamic Product Ads platform for marketers, so that travel brands can make their content more relevant to users of the site.
Executing on a marketing plan – hello, TV
04/26/2016
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9:06:29 AM
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Very few online travel companies can try and compete with the likes of Expedia Inc and the Priceline Group in ad-spending power and brands such as Secret Escapes have found some old school marketing tactics have worked out extremely well.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016
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6:25:45 PM
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Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
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